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Marc Cain unveils new collaboration with Instagram influencers

German womenswear label Marc Cain has released a new collaboration with three online influencers as part of its SS18 collection launch.

The campaign shots, which were taken by renowned photographer Vitali Gelwich, feature Instagram stars Stefanie Giesinger, Caro Daur and Nina Suess, who command around 4.5 million followers collectively.

According to the label, the three influencers represent strong, successful and confident women. Each has been shot wearing key pieces from the collection that evoke their own unique style.

The trio are said to be fans of the Marc Cain brand and attended its AW18 catwalk show at last month’s Berlin Fashion Week.